Liverpool based experimental collective of 5, LOATHE, are very pleased to announce the release of their latest video and single “It’s Yours.”
“We wanted a song to bridge the gap between what we thought would be expected and what we intended to do with the record. With ‘It's Yours’, we went about the creative process a bit differently to how we usually do and it fell into place as the track that connects the dots." - Loathe’s Erik Bickerstaffe.
"Visually, we brought ourselves into the spotlight for the video, providing a face for the name. Zak worked very closely with us when it came to perfecting every detail within the aesthetic and we're extremely pleased with what we achieved.” - Loathe’s Erik Bickerstaffe.
LOATHE recently announced their highly-anticipated debut album, The Cold Sun, which will be released via SharpTone Records on April 14th
If you missed the video for new track “Dance On My Skin,” you can check it out here:
SharpTone has launched a pre-order for The Cold Sun, which can be found here: www.loatheasone.com
If you pre-order the album digitally via iTunes, you’ll receive “Dance On My Skin” and “It’s Yours” as instant grat tracks.
LOATHE are a sedulous collective of 5, formed in the UK‘s industrial and artistically acclaimed port-city, Liverpool. Their debut record The Cold Sun signifies a forceful and shrewd testimony. The quintet nail their colours to the mast with this resolute mission statement; an ode to the times we’re living in and the murky future that we all find ourselves faced with.
The Cold Sun is a concept record; a compelling 35 minute long meandering into the depths of a dark, post-apocalyptic tale. The record follows the adjacent timeline of two protagonists, who exist during a dystopian future, stricken by tragedy and the ever looming apocalypse.
“Our writing process varies from song to song, but usually it takes one of us to have the initial vision for what we want to create. We then each add our own personal input which completes the piece,“ states Shayne Smith, when asked about the quintet’s approach to their craft.
For The Cold Sun, LOATHE travelled to Glow In The Dark Studios in Atlanta, Georgia to record under the watchful eye of producer Matt McClellan (Underoath, The Devil Wears Prada, Being As An Ocean...).
The result is a highly accomplished and enigmatic chronicle, an undoubtedly passionate oeuvre brimming with technical precision, sinister ambience and bitter bile. LOATHE offer a complex sonic architecture which weaves together post-punk, hardcore, heavy electronics, djent and deathcore with a side of prog... melding their sonic threads into an anguished and searingly surreal entity which reels you deep into the abyss.
