Announced today, Pasadena based Pure Noise Records’ founder Jake Round has partnered with Sony Music to create a brand new music label called Weekday Records. Established in 2016 as part of the Red Associated Label Group and launching this spring, the new label will focus primarily on the discovery and development of new musical acts outside the realm of the burgeoning punk label Pure Noise Records.

Weekday Records commences with the signings of Alabama pop-alternative band Jule Vera who has debuted a music video for their brand new song “Lifeline” from their full-length record that is due out later this year. The record was produced by Frequency (Misterwives, B.o.B., Eminem/Rihanna). Watch the new video for “Lifeline” here:

Additionally, Weekday Records also welcomes beloved Arizona indie rock band Lydia to their roster, with plans to release their next record later this fall.

“I'm very excited and proud to announce Weekday Records, our new partnership with Sony Music. We'll be signing and developing artists at Weekday in the same way we've done at Pure Noise over the last eight years but will be able to branch out a little bit genre wise, which is exciting. Getting started with great acts like Lydia and Jule Vera is a great representation of what we hope to do with the label stylistically. We hope Weekday can be a good home for everything from indie rock to pop and everything in between.” - Jake Round (Founder/President of Pure Noise Records and Weekday Records)